The area's strong and diverse economy has proven to be very prosperous throughout even the most difficult times. The economy is based on a thriving commerce, a major university and a number of national and international businesses, including some Fortune 500 companies. Iowa City is home to facilities for General Mills, Moore North America, NCS-Pearson, Oral B Laboratories, Procter & Gamble Manufacturing and the corporate headquarters for ACT. Still, the University of Iowa remains the city's largest employer, with over 23,000 employees punching in every day. The academic and research development supported by the university, along with the health care services provided at its hospitals and clinics, have a very powerful influence on the area and its residents as well.

When not at school or work, locals can find entertainment practically anywhere they turn. For the outdoorsman, rivers, lakes and streams offer abundant fishing and boating opportunities while the area's many parks and hills provide for challenging hiking and biking excursions. For others more subdued in their pursuit of pleasure, the city is filled with a variety of unique shops to browse through, from stores found in the Old Capitol Town Center and the Sycamore Mall to smaller family-operated businesses offering regional and cultural merchandise. After a day of shopping, one is sure to work up an appetite and there is no better city in the state to satisfy such an urge than Iowa City. Noted for its sidewalk cafés and restaurants offering everything from regional cuisine to home-style meals, the food you find here is simply delicious.

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